Alcester Male Voice Choir

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Johnson’s Coaches confirm another year of sponsorship for Alcester Choir

Henley in Arden based coach & bus operator Johnson’s have confirmed that they will be sponsoring the Alcester Male Voice Choir for a further twelve months in exchange for promotional benefits.

The well-established and highly regarded choir, which is in its 45th anniversary year, has enjoyed a close working relationship with Johnson’s for several years and during that time Johnson’s has always been the coach operator of choice when transporting the choir and its supporters to venues outside the region which has included European tours.

Judith Land BEM, the choir’s founder and Director of Music, said “we are very grateful to Johnson’s for all the help and support they give us and for sponsoring us once again. We have an excellent working relationship with them, they understand our exact and sometimes complex requirements. They are a pleasure to work with.”

John Johnson, Commercial Director, Johnson’s commented” As a company we have to choose carefully when entering into a sponsorship agreement with an organisation. We must ensure that the organisation in question reflects the same high standards that we strive for in our own business, with The Alcester Male Voice Choir that is certainly the case. There is synergy between their audiences and our customer base and we are therefore delighted to extend the sponsorship for another year. We are also delighted that the choir will be performing for over 450 of our customers at our forthcoming 2019 holiday launch event on 3rd November 2018 at the National Memorial Arboretum.