Alcester Male Voice Choir

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December 2010 – Sainsbury’s Perfect Christmas Competition

One of the highlights of 2010 was being invited by super market giant Sainsbury’s to take part in the Perfect Christmas competition prize, which was filmed and photographed and resulted in extensive coverage in national press and local Mersyside and Cheshire based newspapers. Sainsbury’s transformed the winning street – Seabank Road, Heswall, Wirral, Liverpool into a magical winter wonderland  complete with the Alcester Male Voice Choir, snow, a huge tree decked with lights, a dazzling firework display and delicious festive food. At the centre of it all was Mia a young girl who suffered a stroke and although she could only communicate with her eyes we could see the joy on her face. The Director of Events and crew said “You exceeded our expectations. Having you at the event dramatically raised the atmosphere and was a big part in giving the residents something very special. We will continue to champion you and your choir and wouldn’t hesitate to pick up the phone or recommend you to others in the future”